So, this is the 2 days where I am unemployed.  After an incredibly wonderful run with b5media, it is time to make a change. 

I began writing what is now eBeautyDaily in July of 2005, at AboutWeblogs.com.  An incredible group of women that welcomed me, a new blogger, with open arms.  In November of 2005, About Weblogs merged with b5media.  I adored the concept, and of course I adored Darren Rowse, so being behind b5media 110% was a no brainer.  At the time, I was not working, as I had not since I married and moved to TX.  I was at home helping my husband recover from his near fatal battle with MRSA.  His recovery took about 9 months, and he wasn’t working and finally told me I needed to go to work. 

So, I did not go down to Dillard’s and get a job at the makeup counter – I decided to do web sites.  Apparently I didn’t think I really “needed” to make money.  LOL  But I had started a community for MRSA sufferers, as there was NOTHING online at the time.  I then decided I was going to write a book about nails, having spent the nearly 20 years prior as a nail tech and a salon owner.  This led me eventually to AboutWeblogs, where I joined as a beauty blogger – one of the first.

A few months after I joined b5media, Jeremy needed some assistance.  I was so digging this blogging thing – I knew it was going to be HUGE from the minute I discovered it. So I jumped at the chance to be his $10/hr lackey. ;)  I loved it.  Ate it, drank it and slept it from day one.  Shortly thereafter, my gracious and dear friend Hsien gave up being the editor of the “Women’s Channel” – and we split that channel up and I became the editor of the superfantastic Beauty & Style Channel (and the Arts & Crafts, Home & Dining, and Lifestyles  Channels).  I guess I have been the CE over almost all of the channels at one point or another. ;) 

After our round of funding came in mid-2006, I got a “real job” – Project Manager.   That soon changed to Content Manager, as I really wasn’t a PM.  I was having a blast.  Lots of socializing, lots of “nose to the grindstone” – the thrill (and related mental exhaustion!) of a startup.  Love love love. 

In the spring of this year, I was approached to take over the Director of Content role.  We have gone through several directors – its a tough, tough job – attempted by some of the most brilliant people I have met.  I declined it, as I am much more about having a great time than trying to make as much money as I can make (hubby is obviously working again at this point…lol) but somehow I wiggled into the Associate Director role.  Tough stuff.  But, I love the people and I love the company, so I’ll do what needs to be done.  Im not sure what I could do beyond eat, drink and sleep b5media, but I did it.  I still loved it, although this has been an incredibly tough year.  I have lost several people who I considered dear friends.  I will always have some sadness over that, but it comes with the job, I guess.  Flashback to the end of The Devil Wears Prada.

So amongst all of this work work working – I still got to play beauty blogger.  Beauty is my first love.  I’ve had so many neat opportunities come my way because of beauty blogging.  I’ve been to Fashion Week, got to be a Glam Editor for the Day in NYC, had the opportunity (did not take it) to fly with the Victoria’s Secret models cross country on Virgin Airlines.  I have been quoted in the New York Times, Allure, Women’s Wear Daily and Texas Monthly magazines.  I have been to many amazing parties and had the opportunity to meet some truly amazing people, all while being privy to amazing new product launches, and a foot into the door of the industry I adore.  All these geeky bloggers I am around all the time – they think that tech blogging is all that’s out there and all that matters.  ;)  They have no idea how the beauty industry has adopted beauty blogging.  It is incredible, has grown into a massive genre of blogging, and is something that I am so proud to have been and early adopter of.  And then I went to L.A. in the spring, to the Total Beauty Blog Summit, where my dear friend Teri and I spoke on SEO.  Beauty and geekery all rolled into one.  LOVE!

So this summit took place in the offices of Intelligent Beauty.  While I don’t think that IB was wowed by my wonderful public speaking (it is my biggest phobia), they certainly did take an interest.  The amazing co-CEO’s Adam Goldenberg and Don Ressler, paid me quite a bit of attention and spoke to me a lot while I was there.  Knowing their history, silly me thought they were interested in b5media, but a few months down the line, I was contacted and asked to help them learn how to reach bloggers.  At first I thought I could do a little consulting on the side (although I didn’t know where I would find the time – not much time between eating drinking and sleeping b5media), but it soon became apparent that they were having none of that. ;)  So after realizing that this was THE PERFECT BLEND of beauty and geekery, and having a couple of good friends slap me in the face (thanks girls – you know who you are), I had no choice but to realize that my dream job was sitting in front of me, and I would be a fool to walk past it.  So, starting on Monday, I will begin a new adventure as Community Director of Blush, which is a subsidiary of Intelligent Beauty.  Go sign up for our newsletters – it is the bare bones beta start of something that is going to be great – this I guarantee you.  If you are a beauty junkie like me, anyway.

To my beloved (and I really, really mean that) Channel Editors – many of you have become friends who I will always hold very, very dear to my heart.  I have told you all that this change is going to be good – and I feel deep down in my heart it was the right thing to do, both for me, and for b5media.  Hang in there. Thank you all for everything, again.   I love you all so much, wish you the very, very best, and will always be behind you 110%. 



As of Sept. 12, I have pulled out of b5media completely. If you’re looking for my beauty rants and raves (hopefully mostly raves), please keep in touch with me at Christina Loves…

22 Responses to “Turn and face the strange…”

  1. How exciting! And such an adventure. Good luck, Christina!

  2. Thanks Sheila! I hope youre doing great!!

  3. What an awesome opportunity for you. Best of luck, Christina, and thanks again for all your support during my time at b5media!

  4. Well, if you’re going to go and be all gracious and loving about it, I’m not sure how I’m supposed to respond!!!


    Luv ya, and cya in Vegas! I’m so happy for you, and very glad I could make you cry one last time :-D

  5. 5 Christina

    Geoff – thank you! I hope you are doing very well in your new venture!!

    Jeremy – I am *quite* sure I’ll cry for you one more time in Vegas. Especially when I drink the 102 Bud Lights you will be buying me. *muah* Love you guys sooooo much!! xox

  6. What an amazing opportunity this sounds like it will be and couldn’t get much closer to being right up your alley as well. I wish you the best of luck and am sad to see you let go of some of those b5 reigns you’ve been holding for so long. Having just gotten to know you a little better at SXSW’08, it looks like I’m going to have to really take advantage of getting to know you even more at BWE in Vegas. Guess I’ll be waiting in line for that experience though with everyone else wanting to do the same or saying their own good-byes to you. Sending the link to Blush to my wife.

  7. 7 Christina

    Thanks so much Jason – I so look forward to seeing you again in Vegas – and hopefully Ill still be geeky enough to get to run into you at other events as well. And Im still here, still home, still working online, so I promise we will stay in touch. :) And I hope your wife will love all the new girly stuff that will be coming down the pipeline before long – thanks so much for sharing it. :) xox

  8. It’s been such a pleasure working with you Christina – I hope you’ll be sticking around at b5media for a long time :-) Those channel chats just wouldn’t be the same without you ((((hugs))))

  9. This post made me cry. :( I believe it was the part where you said one day you will have to pull out completely. *sniff sniff*

    CJ – You have been a good friend, a mentor in many ways and I will miss you greatly! I am SO excited about your new job and can’t wait to hear all about it. Thank you for everything you have done for us bloggers at b5media and for me personally. Did I mention you’ll be missed? :)

    Love ya!

  10. CJ, you are the reason why I’d even attempt to do this job – you’re amazing and I could never even attempt to fill such fabulous shoes… :-)

    I’m SO proud of/excited for you – and I can’t wait to see you again in Vegas!!!


  11. One word — denial. (It’s not just a river in Egypt.)

    Love ya dearly!

  12. 12 Jeanne

    Much love to you, CJ. Can’t wait to see all the exciting things you’ll be doing. This post was amazing :)

  13. Wow, congratulations on the new job Christina! What an incredible opportunity! I’m excited for you…I know you’ll do fantastic things at Blush : )


  14. well, i made it here. ;). i should have read this sooner. You’ll be soo missed, CJ! But your next adventure will be awesome, too. congrats again!

  15. Go for it, Christina! Your potential is limited only by your imagination. Rock the world, girl!

  16. 16 Christina

    @ Easton Ellsworth:

    Thanks Easton – its a wild ride, for sure. :)

  17. 17 Christina

    @ Maricar:

    Thanks Maricar! xoxox

  18. 18 Christina

    @ Jazmin:

    Thanks so much Jazmin! Im so glad to be fully back in the beauty world. What a breath of fresh air it is!!

  19. Beauty and geekery…. love love love it!

    CJ – I’ve only worked with you a short while but my gosh you have made such a big difference in my blogging life! You are so encouraging and level-headed and understanding… And remember how my start at b5 was? (haha) You were so sweet and I will always remember that.

    I’d be much sadder about you leaving if I didn’t know that you just got your dream job! (Well, I’m sad anyways but at least still happy for you. :) What a thrill to be able to say DREAM JOB, huh? How many of us can? You’ll be totally awesome in the new role. I’ve already signed up for the Blush newsletter. Glad you’ll still be “around” in the blogosphere somewhere. Take care!

  20. 20 Christina

    @ Cherie:

    Thanks so much Cherie – you were absolutely a joy to get to know a little bit. And sorry AGAIN that your first experience was a little – er – hairy. But you’re an amazing blogger, I know they are so glad to have you. Take care, and please do stay in touch, ok? Did I mention you can find me at http://www.christinaloves.com ? *muah*

  1. 1 Dreaming of Fashion Week
  2. 2 Calm Before The Storm

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