“Shai Coggins explained that the deal enables the networks and their bloggers to benefit from each others strengths and strategies.

This merger is like a marriage in the world of blogging networks, said Coggins. b5media and About Weblogs are coming together like two people with different strengths, personalities and opportunities, but with very similar visions and goals. We need these similarities and differences to make a good partnership. And, I believe that were a great fit. Im definitely looking forward to working with Jeremy, Darren, Duncan, and the rest of the wonderful b5 team.

Duncan Riley of b5media explained that the full integration of all the About Weblogs blogs would take a number of weeks.

As with any merger there are a number of technical issues to sort out.However, we would expect that all blogs would be fully integrated into b5media by the end of November.”

Weblog Network b5media LLC Announces Merger with About Weblogs