“Press releases are a valuable source of content. However, most press releases need editing to some degree, as usually they are full of useless information %u2013 padding. Posting up press releases in their entirety will, in the main, cause your visitors to leave.

What follows then is a very basic attempt to show how press releases are made up and how they can be edited to your advantage. It is aimed at those new to, or with little experience of, editing releases.

This is not meant to be a lesson in journalism. The premise is that you do not want to rewrite the press release. You simply want to post it up on your site. However, what you want is the important information %u2013 not all the rubbish that comes with it. What this is then, I guess, is a lesson in basic editing.”

Editing Press Releases